Hi All!
Here are your weekly tips & tricks to stay on track with your goals. This week I’m introducing a new blog segment on MikevanderPoel.com, a series of articles on marketing. Over the next few weeks, you will learn to see through some of the manipulative strategies that marketers use to encourage spending.
1. One part of your brain thinks slow, the other thinks fast. Use the slow one when making big decisions.
You use both slow and fast thinking to make day-to-day decisions. Slow thinking makes up approximately 2% of all your thinking and involves decisions that are conscious, controlled, and effortful. Fast thinking takes up the other 98% and is classified by decisions that are unconscious, automatic, and effortless.
According to Daniel Kahneman, psychologist and author of the book Thinking Fast and Slow, you tend to avoid slow thinking because it uses up mental resources. It is, therefore, important you take the time to slow down, especially when it comes to big decisions.
2. The key to controlling your behaviors is to build awareness.
Self-awareness brings a better understanding of yourself, and allows you to build on areas of strength and weakness. Similarly, you can bring consciousness to your surroundings to see how external stimuli are affecting your decisions. In combination, awareness of the self and your environment form a necessary building block of taking control of your behaviors, mindset, and skills.
Your Weekly Digest: Marketing Strategies
The 4 P’s of Marketing is a tool that marketers use to bring a new product or service to the market. By tweaking the product, place, price, and promotion of a marketing campaign, companies are able to fine-tune a campaign for maximum effect.
It’s a tool that allows you to understand how a product can be marketed. One example you will find in this week’s article, “Understanding the 4 P’s of Marketing: Definition and Examples,” is on purchasing a vehicle.
The product is the car itself, and as a part of the process, a sales person might educate you on the vehicle’s features. The place refers to the location where the product is advertised, purchased, or used, and the price of the car is often changed in ways that makes it look more attractive. Lastly, the promotion refers to publicity efforts, such as advertisements or commercials.
Until next week,
Mike van der Poel
Previous: Stay on Track: Survival Instincts, Variable Rewards, and Addictive Products — Jun. 25, 2021
Consumer psychologists know how the brain works and take advantage of our primitive needs to hooks us on their products and services. One of the examples I …