Hi All, happy Friday!
Here’s your weekly dose of wisdom to keep you on track with your goals.
1. We have the tendency to stick to what’s safe.
You are more attracted to things that are familiar. From an evolutionary perspective, this makes sense: What is familiar is safe, and what is safe helps us survive. If something is well known to us, we automatically steer towards it. However, we must remain wary of familiarity and always question our current way of doing things. Just because something is familiar and safe doesn’t mean it will move us closer to success.
- Dwelling on past mistakes might be familiar, but worrying leads to stress, and the anxiety caused by stress can interfere with the quality of your sleep.
- Watching TV might be something we do often, but it doesn’t help us burn calories and move us closer to our weight loss goals.
2. Always question your fears. Chances are that they are irrational.
You experience fear when you feel something unpleasant will happen; It is our mind telling us we’re headed into uncharted territory. The brain doesn’t know the difference between fear caused by a real threat or an irrational one. It knows that something uncomfortable is about to happen, but it does not know whether it leads to a positive or negative outcome. By ignoring unreasonable fears and facing them head-on, you’re stepping out of your comfort zone, taking risks, and trying to do better, be better, or get better.
Your Weekly Digest: E-Commerce Psychology
I invite you to read this week’s article titled, “3 Ways Amazon Makes Impulse Shopping Insanely Easy.” It goes over some e-commerce psychology strategies that Amazon uses to make its customers spend money, even if they did not plan to do so in advance. Though it is not lengthy, it is a great resource for building your understanding of consumer psychology.
One way that Amazon encourages people to impulse buy is through exposing them to a product until they develop a preference—a psychological phenomenon known as the familiarity principle. The familiarity principle states that repeated exposure to a certain product increases someone’s attraction toward it.
When Amazon’s algorithm identifies someone is searching for a specific product, it’ll store that information in its data collection system, and re-target that person with the product until they grow familiar with it. That is why Amazon displays people’s recent searches under categories like “Recently viewed” or “You might also like”.
To make the product even more attractive, Amazon will tap into human fear and show when the product is on sale or how many units are left in stock.
Until next week,
Mike van der Poel
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